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FetalSure Privacy Statement

FetalSure, a wholly owned subsidiary of Bridgeshore, LLC, ("FetalSure") respects individual privacy and values the confidence of its customers, employees, vendors, consumers, business partners and others. FetalSure strives to collect, use and disclose Personal information in a manner consistent with the laws of the countries in which it does business, and has a tradition of upholding the highest ethical standards in its business practices. We've structured our web sites so that, in general, you can visit FetalSure on the Web without identifying yourself or revealing any personal information.

Once you choose to provide us personally identifiable information (any information by which you can be identified), you can be assured that it will only be used to support your customer relationship with Fetal Sure.

This statement regarding the privacy of the personally identifiable information you provide online covers the five foundation principles of fair information: Awareness, Choice, Accuracy & Access, Security, and Oversight.


FetalSure provides this Online Privacy Statement to make you aware of our privacy policy, practices and of the choices you can make about the way your information is collected and used. To make this notice easy to find, we make it available on our homepage and from numerous other FetalSure web pages.

What we collect

On some FetalSure web sites, you can order products or services, make requests, and register to receive materials. The types of personal information collected at these pages are name, contact and billing information, transaction, and credit card information. In order to fulfill FDA requirements we also request the name and phone number of your professional caregiver so that we can properly notify them of your request to use a Fetal Doppler.

In order to tailor our subsequent communications to you and continuously improve our products and services (including registration), we may also ask you to provide us with information regarding your personal or professional interests, demographics, experience with our products, and more detailed contact preferences. Some electronic tracking record anonymous data about articles you have expressed interest in.

Some FetalSure.com web pages use cookies, a data analysis technique.

How we use it

FetalSure uses your information to better understand your needs and provide you with better service. Specifically, we use your information to help you complete a transaction, to communicate back to you, to update you on service and benefits, and to personalize our web sites for you. Credit card numbers are used only for payment processing, fraud protection, and are not retained for other purposes.

From time to time, we may also use your information to contact you for market research or to provide you with marketing information we think would be of particular interest. At a minimum, we will always give you the opportunity to opt out of receiving such direct marketing or market research contact. We will also follow local requirements, such as allowing you to opt in before receiving unsolicited contact, where applicable.

Who we share it with

FetalSure will not sell, rent, or lease your personally identifiable information to others. Unless we have your permission or are required by law, we will only share the personal data you provide online with other FetalSure entities and/or business partners who are acting on our behalf for the uses described in "how we use it". Such FetalSure entities and/or business partners, including those in the United States and/or any other countries, are governed by our privacy policies with respect to the use of this data and are bound by the appropriate confidentiality agreements.

Children's Privacy Protection

FetalSure takes special care to protect the privacy needs of children under the age of 13 and encourages parents to be an active participant in their child's online activities and interests. The majority of Fetal Sure web sites do not target and are not intended for children under the age of 13. FetalSure web sites that do not target children will not knowingly collect data from them. If we discover personal data from a child we will eliminate that data.


FetalSure will not use or share the personally identifiable information provided to us online in ways unrelated to the ones described above without first letting you know and offering you a choice. As previously stated, we will also provide you the opportunity to let us know if you do not wish to receive unsolicited direct marketing materials from us and we will do everything we can to honor such requests. Local country laws and policies are applied where they differ from those in the U.S.

Your permission is always secured first, should we ever share your information with third parties that are not acting on our behalf and governed by our privacy policy. For example, as part of FetalSure's commitment to offering you choice, we are currently researching ways that will enable you to make online purchases directly from us or through our resellers. If you were to choose our resellers, we will inform you that your registration and shopping basket data is being transferred to the reseller you selected. This notice is important because if you choose to make online purchases through our resellers, use of your registration and shopping basket data by the reseller is then governed by their privacy policy. Local country laws and policies are applied where they differ from those in the U.S.

Accuracy & Access

FetalSure strives to keep your personally identifiable information accurate. We will provide you with access to your information, including making every effort to provide you with online access to your registration data so that you may view, update or correct your information at the FetalSure site where it was submitted. To protect your privacy and security, we will also take reasonable steps to verify your identity before granting you access or enabling you to make corrections. To access your personally identifiable information, return to the web page where you originally entered it and follow the instructions on that web page. To opt-out of FetalSure contact, provide your name, email and/or address and relevant information about subscriptions or registrations you may have with FetalSure. This opt-out will cancel all marketing and support communication and newsletters. Certain areas of FetalSure's web sites may limit access to specific individuals through the use of passwords and through providing personally data.

Links to third party web sites on the site are provided solely as a convenience to you. If you use these links, you will leave the FetalSure site. FetalSure has not reviewed all of these third party sites and does not control and is not responsible for any of these sites, their content or their privacy policy. Thus, FetalSure does not endorse or make any representations about them, or any information, software or other products or materials found there, or any results that may be obtained from using them. If you decide to access any of the third party sites linked to this site, you do so at your own risk.


FetalSure is committed to ensuring the security of your information. FetalSure has partnered with MIVA Merchant in order to prevent unauthorized access or disclosure, maintain data accuracy, and ensure the appropriate use of information, providing appropriate physical, electronic, and managerial procedures to safeguard and secure the information collected online. We utilize encryption when collecting or transferring sensitive data such as credit card information. Preventing credit card fraud is important to protect your personal financial data security. Payment modules utilize a combination of Blowfish (128-bit keys) and RSA (1024-bit keys). Each order is issued a randomly generated key.

As part of real-time payment processing, FetalSure subscribes Rodopi Payment Gateway (R-P-G) which is a secure state-of-the-art processing system allowing automatic real-time transaction processing over the Internet between online customers, merchants, buyers, sellers, and the financial networks that move money between them safely and securely.


If you have comments or questions about our privacy policy, please email privacy@fetalsure.com.

How FetalSure uses Cookies

A cookie is a piece of text asking permission to be placed on your computer's hard drive. If you agree, then your browser adds the text in a small file. The purpose of a cookie is to help us analyze web traffic or let us know when you visit a particular site. Cookies allow a web application to respond to you as an individual. By gathering and remembering information about your preferences, the web application can tailor its operation to your needs, likes and dislikes. For example, when you visit an electronic store, a cookie makes it easy to shop by allowing you to drop things into a shopping cart; the cart itself is not the cookie, the cookie is placed on your hard drive and keeps track of your cart versus others' in use at the same time.

FetalSure uses traffic log cookies to identify what pages are being used and which ones aren't. This helps us aggregate and analyzes data about web page traffic and that allow us to make improvements to FetalSure.com web sites to better meet customer needs. In this case, FetalSure uses this information for statistical analysis purposes. The data is systematically removed from the system. Denial of a traffic log cookie should not prevent you from using one of these sites.

A few FetalSure.com web sites use temporary cookies as part of the customer web navigation experience, tracking unique IDs for that particular web site session only. This cookie, by itself, only tells us that a previous FetalSure.com visitor has returned. If you deny the cookie, you can still use the site anonymously. Customers can browse with cookies turned off, but you can only purchase if you accept the cookie.

Overall, cookies help us give you a better web site to use, by letting us monitor what's working and what isn't through site traffic analysis. FetalSure wants to be sure you understand that accepting a cookie in no way gives us access to your computer or any personal information about you, other than the data you chose to share with us. This practice is strictly enforced. We know that a lot of people have concerns about cookies but we believe that the benefit we both gain from their proper use is worthwhile. We value the relationships we have with our customers, so we respect these concerns. Fetal Sure works to continuously improve the FetalSure.com web experience and personal data privacy policy and practices.


You may set your web browser (Microsoft Internet Explorer or Netscape Navigator) to notify you of cookie placement requests or decline cookies completely. You can delete the files that contains cookies; those files are stored as part of your internet browser.


All contents copyright © fetalsure. 2003 All rights reserved. This internet site provides information of a general nature and is designed for educational purposes only. If you have any concerns about your own health or the health of your child, you should always consult with a physician or other healthcare professional.

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